Whats the Differences Between a Digital Agency and a Digital Product Studio
Finding the right partner for building digital products can be quite the challenge. This article should help provide
Before we begin, it's important to note that the term "digital product studio" can have different interpretations. In this article, we will be using Jules Ehrhardt's definition of a digital product studio and discussing how it differs from a traditional agency. Keep in mind that other companies may have their own understanding of the term. But for now, we'll stick to this perspective. Let's dive in.
Digital products are software-based tools that provide value or utility for the user. These may include websites, platforms, and web-based or native applications, which serve a variety of purposes in a business context. These tools are designed to achieve specific goals but are often a means to an end, such as converting new customers or retaining existing ones. For example, an online store aims to attract and convert new customers, while a companion app aims to retain current users.